THE MANIFESTO

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001 // ORIGIN

We Didn’t Fit The Distribution

In conference rooms and code reviews, in trading floors and research labs, we noticed something. The uniform was uniform. The style was the absence of style. As if caring about aesthetics would decrease our R-squared.

We rejected the null hypothesis.

SIC by Design was born in the space between standard deviations—for those who optimize algorithms by day and want their wardrobe to match their ambition by night.

002 // PHILOSOPHY

Fashion, Properly Controlled

We believe in statistical significance in every stitch. In quality control that would make Deming proud. In designs that speak the language of data natives.

if (passion == 'data' && style == 'undefined'):
    style = SIC.transform(you)
    confidence_level = 0.99
    return 'statistically_significant_fit'

Every piece is an assertion. Every design, a proof. We don't just wear our work on our sleeves—we wear our statistical rigor on our chest.

003 // PRINCIPLES

Our Control Variables

Data-Driven Design

Every design decision backed by intention, not intuition alone.

Continuous Iteration

Each drop improves on the last. Always optimizing.

Limited Distribution

Small batches. No overproduction. No waste.

No P-Hacking

Honest about what we are. No false significance.

004 // COMMUNITY

Find Your Sample Population

You're the ML engineer who dreams in tensors. The quant who sees patterns others miss. The data scientist who knows correlation isn't causation but appreciates both.

You're the one who gets the joke when we put [SIC] in the middle of "ba[sic]s" and knows why "no p-hacking" matters.

This isn't mass market. This is your market. A carefully selected sample of individuals who appreciate the intersection of intelligence and aesthetics.

SELECT * FROM humans
WHERE passion IN ('data', 'science', 'tech', 'finance')
AND style_preference = 'elevated'
AND humor_type = 'statistical'
LIMIT 500;

005 // FUTURE

The Hypothesis

We hypothesize that style and substance are not mutually exclusive variables. That those who shape the future through data deserve fashion that reflects their impact.

Each drop is an experiment. Each piece, a data point. Together, we're proving that the intersection of fashion and function isn't empty—it's where we live.

The future isn't just predicted by data. It's worn by those who understand it.

We are the outliers who became the trend. The anomalies who defined the new normal.

We are Statistically In Control.

ESTABLISHED 2025

[SIC] BY DESIGN

HERE DATA MEETS DESIGN

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